Curio Pro Pricing
Last updated: November 1st, 2022
Based on the current (bear) market conditions and user feedback, we’ve decided to reduce the Curio Pro pricing by 50% to serve our users better.
Previous Base Cost: 0.1 ETH/month
This price tier applies to all users and provides a wholesale discount.
Our goal at Curio is to build a long-term, category-defining business. As we enter a bear market, we’ve had to take a closer look at our fundamentals and prioritize finding a path to sustainable revenue even though we have the advantage of being well-capitalized.
We studied a number of other tools and projects that have launched NFT passes and researched the unit economics of their businesses. Our takeaway is that, while launching a lifetime pass serves as a tremendous initial injection of cash flow, it ultimately limits the long-term revenue potential of the business as it caps the subscription business to the floor price of the token. Moreover, secondary royalties aren’t a significant source of revenue.
Looking ahead, we have some interesting ideas around pathways for power users to earn lifetime access rewards by other means — more on that later. 😉